Stop fraud before the money moves.

Zack Farris is a four-time founder and operator who has spent the last decade building, scaling, and selling businesses in insurance, performance marketing, and private credit. He leads LendlyX, a verification platform that turns borrower-submitted photos, videos, documents, and draw requests into evidence-backed lending decisions for private real estate lenders.

Before LendlyX, Zack founded and exited Fortriator Insurance, a multi-state underwriting operation acquired in a private transaction, and Blue Falco Marketing, a performance marketing engine for the insurance vertical acquired by a competitor. Earlier, he built and sold books of business at Goosehead Insurance and Farmers Insurance — the foundation that funded every venture that followed.

A proud graduate of Texas A&M University, Zack carries the Aggie operator ethos into every venture — work hard, build trust, ship things that matter.

Across those companies he saw first-hand how fraud, ambiguity, and manual review slow down real capital. That experience shaped a simple thesis behind LendlyX: stop fraud before the money moves.

Today he works alongside fellow founders, lenders, LOS partners, and capital allocators to embed verification infrastructure directly into the lending stack — giving operators a clear pass, review, or fail decision with a full audit trail, and giving investors and media a transparent view of how trust gets built in private credit.

Role

Founder & CEO

Company

LendlyX

Focus

Fintech · Proptech · AI · Real Estate

Based

United States

Education

Track Record

4 Prior Exits

For

Operators · Investors · Press